How is Sales Management Process like Popcorn?

Can you Make REAL Popcorn?

There are some things that will never be the same again, unless you take the trouble to make it the real old-fashioned way. I’m talking popcorn here!

Kim Duke aka The Sales Diva, tells in an article, The No-Fail Popcorn Sales Theory You Need NOW! how she loves popcorn made in a pot on the stove. She draws a wonderful sales and management analogy that you can read about in her article in the most recent eBook, “Keep Your Sales Up in a Down Economy.”

While I was reading the article, recalling the wonderful aroma of popping corn, I decided that I agree with her analogy. It’s a process you need to follow. Leave out one of the steps, or become impatient, and your popcorn is a flop.

For example, when you take the lid off the pot to see why it hasn’t start popping yet, you interfere with the temperature, you interfere with the process. Rather, follow the process.

Point: If you don’t have a process for making sales popcorn, you had better get one. Once you have a process that works for you—a sales and management plan that works in any economy—your corn will start popping.

What’s are the steps in your sales process that are working?

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