March 2009

Why a Gale is Not a Good Reason To Cut Your Sales

Listen. Can you hear the financial and business experts banging their tired old drums and chanting the same old nonsense? Turn on the television, read the newspaper, scour the blogs, and you’ll pick up their chant: Cut. Retreat. Downsize. Subsist.

It’s all code language for cut the sails, hunker down, and wait for the storm to blow over. And that sounds like good advice until you realize that your company’s boat is close to capsizing and you’re all going to drown if you sit tight.

But by then it’s too late.

Cutting expenses only works for as long as there are expenses to cut and your sales force’s morale hasn’t hit rock bottom. But what happens when every paperclip is accounted for, every crew is a skeleton crew, and every salesperson has gone to challenging your every decision? With a recession that’s being compared to the Great Depression under way, with businesses sinking left and right, and with no end to the cut until you bleed to death chanting, I decided it was time to temporarily shelve my full-length book-writing endeavors.

I decided it was time to respond to the cries for quick and actionable insight. Insight that you can use to  salvage sales and which will help you navigate the vicious competitive sea of this economic crisis. The result is my new e-book, Yes You Can: 67 Tips to Raise Your Sales Results in a Recession.

Download your complimentary copy here: Yes You Can: 67 Tips to Raise Your Sales Results in a Recession

Discipline is required for creativity to be inspired. Danita