Business Results Transformation: No Sissies Allowed
Transforming business results takes guts…grit…gumption. It’s no cakewalk aligning executive commitment
in order to create disciplined sales management processes and a culture of accountability. I thought you’d appreciate learning about one of those companies that
did prevail. Meyers, a full-service, one-stop shop that works with America’s top
retailers to develop and deliver custom POS displays, labels, and promotional products earned these well deserved results:
- Despite flat revenue in the Label Group, net profit is up due to higher margin and higher value account relationships.
- The POS group drove highly profitable 14 percent top-line growth, exceeding even their stretch goal.
- With more than 50 percent fewer salespeople, the company makes better use of all of its resources.
- By eliminating waste caused by lack of formalized sales hiring and sales management processes, the company has reduced costs.
- Better quality sales are generated by better quality salespeople.
- Sales flowchart maps out seven steps of every sales opportunity for accountability and post mortem analysis.
- FY ended 9/30/07 was Meyers’ best year ever; this year is ahead of last year!
Read Meyers’ success story
The transformation from zero growth to these results took approximately two years with incremental improvements all along the way.
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Meyers CEO David Dillon says:
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We needed the ‘backbone’ that Sales Growth
Specialists provided to help us implement our new sales management
processes and transform our sales culture into a disciplined
organization.
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SGS assessed the organization’s skills and processes then determined what was and what was not working. We helped Meyers build a sales force with the right talent and implement sales management processes that kept salespeople focused. They stopped tolerating underperforming salespeople.
Learn how we did it. If you’re interested in transforming your results, call us at 612-267-3320 or email Danita@SalesGrowthSpecialists.com for a no-risk discussion about whether or not your team has the capacity to grow. I look forward to hearing your comments and insights.