Professional Sales Training Program
Combining sales training, sales coaching and sales process delivers measurable sales skill improvement and bottom line results.
Expect more from your investment in professional sales training
Most owners and CEOs recognize gaps in skills when they compare the variances in their staff’s key metrics, such as closing percentage, new leads generated, average sale size and gross margin between team members. Conservative estimates place company losses from ineffective salespeople at more than $100K per year. Training is the easy solution; but all too often there is limited coaching or accountability to change behavior. Training winds up being a waste of time and money.
A strong sales coaching and sales training process will deliver ROI
Imagine your sales team as the “best of the best,” winning market share while holding margins and selling your unique value. That is the ROI you’d expect from your investments in staff development. Your team will have improved selling skills in managing the complex sale. The result is a jump in your bottom-line results, all through sales process improvement.
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Disappointed with sales training outcomes?
You’re in a big club. Traditional training will produce a small spike in sales results; seldom do sales improve in the long term. Even managers who offer routine training are disappointed with the lack of behavior change. Why? Because fewer that 25% of companies have a systematic coaching process in place. Without a coaching process, salespeople will under-produce their abilit by 20%.
Start with a customized, data-driven sales development plan.
We first study your unique sales metrics that need improvement and analyze detailed assessments of your staff. The assessments examine individual skills, attitudes and activities that underlie poor performance. Based on that data, we customize the sales process improvement plan that creates the most productive long-term sales behavior.
Sales training focused on adult learning
Adult learning requires reinforcement and accountability to produce real behavioral changes. The formal training is the starting point for the implementation of a long-term coaching process. That process is customized based on issues uncovered in the assessment and is designed to hold the staff accountable for required behavior changes needed to successfully meet goals. The SGS training and coaching process focuses on changing behavior to get bottom-line, predictable sales results.
Sales skills drive bottom-line sales results.
Investing in your sales staff skills is one of the most profitable investments you can make and can significantly add to your bottom line.
